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WEB ANALYTICS

Web analytics refers to the measurement, collection, analysis, and reporting of web data for the purpose of understanding and optimizing web usage. It involves tracking various metrics related to website traffic, user behavior, conversions, and other key performance indicators (KPIs). Web analytics tools, such as Google Analytics, provide insights into how users interact with a website, including which pages they visit, how long they stay on each page, where they come from, and whether they complete desired actions (such as making a purchase or filling out a form).

Key metrics in web analytics include:

Traffic Sources: This indicates where website visitors are coming from, such as search engines, social media, direct visits, or referrals from other websites.
Pageviews: The total number of pages viewed by visitors on the website.
Unique Visitors: The number of distinct individuals who visit the website within a specified time period.
Bounce Rate: The percentage of visitors who leave the website after viewing only one page, without interacting further.
Average Session Duration: The average amount of time visitors spend on the website during a single session.
Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a file.
Exit Pages: The pages from which visitors leave the website.
Click-through Rate (CTR): The percentage of users who click on a specific link, advertisement, or call-to-action button. 

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